I am a Personal Performance Coach specialising in helping clients who are struggling with addiction and/or trauma. I believe that empowering people by reframing how they see themselves is one of the most powerful pathways to lasting change. My work goes deeper than traditional coaching by focusing on root causes and identity-level transformation.
I help clients deconstruct the unhelpful beliefs they hold about themselves, then rebuild a stronger, clearer identity aligned with the life they want to create. Once this foundation is in place, we develop a tailored strategy to achieve their goals.
Using this approach, I have helped clients to:
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Quit drinking, drugs and gambling
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Overcome social anxiety
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Heal from bereavement
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Train for and complete a marathon
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Achieve fitness and weight-loss goals
Break the pattern.
Rebuild your identity.
Achieve what once felt impossible.
01
Two “Discovery Sessions” (unlimited time)
The first session focuses on establishing the client’s goal, explaining the process, and exploring what has prevented progress so far. The second session goes deeper into the subconscious patterns or emotional blocks that may be influencing behaviour.
By the end of the second session, the client decides whether to move forward. If they do, we agree on a structured plan involving a set number of sessions, regular check-ins, and a clear, detailed process. As with anything in life, attention to detail is key.
02
Commitment to the Process
We follow the plan closely. If any lapses, obstacles, or unexpected challenges arise, we address them directly and adapt the strategy where needed.
03
Achieving the Goal
If the client is genuinely committed, they will achieve their goal by the end of our work together.
ABOUT
Why work with Jai Andrews?
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I am a trained Personal Performance Coach with 10 years of experience.
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I have worked across multiple sectors, including construction, criminal justice, and education.
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I incorporate a holistic approach taking ideas and principles from Qi Gong and Yoga which I am also trained in teaching.
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I have personal experience with many of the issues I specialise in, including trauma and addiction. This gives me genuine empathy and a deep understanding of my clients’ journeys.
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I offer a sliding scale of pricing based on individual financial circumstances, ensuring that my services remain accessible. I do this work because I truly want to help people change their lives.
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I offer appointments in person, online or even over the phone.


